(Times of Malta) Improving quality should drive the entire tourism sector at all levels, as it should drive all other areas of the economy. Residents also stand to benefit, not only tourists. Let’s not get stuck in the mentality of the old ‘quantity versus quality’ tug-of-war. Quality is not the opposite of quantity. There is no limit to improving quality, irrespective of numbers. Yet increasing the amount of tourists does have a limit. The size of this country can’t cope with more.