The founder of Greentraveller Richard Hammond writes that “where once green travel was considered a niche sector for the socks-and-sandals backpacker, it’s now a regular component of mainstream travel.”
GRAB THE ESSENTIALS
1: “The big change that appears to be taking place now is that where, historically, businesses have driven sustainable tourism programmes, it’s now travellers who are questioning their holiday’s green credentials. Traditionally, certification programmes (often subsidised by local councils or government grants) were used as a tool for businesses to improve their environmental efficiencies. Now they’re as much a marketing tool for potential customers.”
2: There are more than 140 environmental certification schemes worldwide for tourism.
3: “In Sweden, the national accommodation assessment programme — Swedish Welcome — includes sustainability in its core criteria.”
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