The Lemon Tree Hotel group from India has won the 2015 Sustainable Communities category at the annual HICAP awards.
Lemon Tree Hotel Group uses a Triple Bottom Line Approach (People, Planet, Profit) to stand for more than just profit, focusing on creating a socially inclusive work environment bringing people of different backgrounds, abilities and ethnicities together as a unified team with common goals.
In addition to environmental efforts benefiting local communities, their socially inclusive initiatives involve hiring Employees With Disabilities (EWD), including the Speech & Hearing Impaired, Orthopedically Handicapped and those with Down Syndrome. EWDs comprise 13% of total staff across several departments, with a goal of increasing EWD staffing from 400 to 700 by 2017. Providing skills training to EWDs creates a virtuous cycle of inclusivity for the industry and communities.
Innovative ideas include EWD nametags indicating how best he/she can serve the guest to help set expectations, and numbered menu items to simplify ordering. These engagement efforts help sensitize guests and increase guest and employee satisfaction and loyalty.
- The Sustainable Hotel Awards were launched at HICAP in 2007 to recognise hotels in the Asia Pacific region demonstrating exemplary sustainable best practices.
- The 26th annual HICAP will be held 14-16 October 2015 at the InterContinental Hong Kong.