Anna Pollock, Founder of Conscious Travel, was invited to create a context document that could help identify, promote and support social entrepreneurship within a rapidly changing tourism and hospitality sector. The Conscious Travel Approach articulates an emerging form of community-driven, responsible tourism designed to deliver much higher net positive impact in host communities by shifting from the current orientation towards volume growth to broader stakeholder flourishing.
The document is a thought piece designed to stimulate fresh thinking, discussion and collaboration among faculty. It integrates much of the re-thinking taking place outside tourism that has helped foster the growth of social entrepreneurship elsewhere.
