“Make It Count is a guide for outbound tour operators and ground agents on how to scale up the sales of sustainable tourism products.
This free-to-download guide has been published in partnership with Leeds Beckett University and researched and written by Peter Richards.
It’s a collection of proven, recommended actions taken from leading tour operators and their ground agents on doing more to sell sustainable customer experiences. You may be doing many of these things already, but we hope you’ll find some new ideas and inspiration too.”
This is an excerpt from an article first published by The Travel Foundation. You can read the original article and download the guide from: New free guide for tour operators and industry suppliers