“Hotels, destinations, and even some airlines have converged on the theme that travelers want to live like locals and have unique experiences, and places and brands have doubled down on this marketing message in recent years.
But it’s challenging to portray local life and experiences through an Instagram photo, Facebook post, Tweet, or Snapchat(…). While most brands say they want their guests and visitors to see a destination for what it really is, their social media teams are struggling to show this and in many cases their Instagram and Facebook feeds, for example, don’t reflect scenes beyond popular tourist areas.”
This is an excerpt from an article published earlier on Skift. You can read the whole story here: “Travel Brands Play It Safe on Social With Popular Attractions, Not Local Experiences“.