Community and Collaboration is one of the four critical trends that is impacting destination marketing today.
Today’s destinations need to ensure that these elements are a part of their strategy, if they’re not already: seeking new ways to co-ordinate the destination experience; partnering with traditional members of the tourism industry to establish new sources of revenue or to market collaboratively, creatively and efficiently; improving relationships with Trade and Meetings, Incentives, Conferences, and Events (MICE) groups; and reaching out to non-traditional partners or sector niches in order to work collectively.
Destination Think! asked the world’s most innovative DMOs for their thoughts on working with stakeholders in this changing tourism ecosystem. Destination marketing CEOs and leaders who attended our Destination Think! Forum in New York City shared their insights as part of our Leading Thinkers interview series.
This is an excerpt from an article originally published on Destination. Think! To read a full story, visit Leading destinations on collaborating with stakeholders and partners.