According to Reuters, the company hopes these cleaner cars will help boost its image in the eyes of mayor Manuela Carmena, the left-leaning, environmentally conscious local leader who helped enact new rules last month aimed at combatting automobile pollution. The law includes a range of measures, including limiting private traffic in the city center and reducing speed limits on access roads.
Managing director of Uber for southern Europe, Carles Lloret told Reuters that the company is looking to do what it can to make its operation align with the city’s vision. “We want to do things that are in line with what the town wants,” Lloret said.
This is an excerpt from an article originally published on Inhabitat.