Whether for adventure travel or more relaxing respites, travelers are increasingly seeking regionally-authentic itineraries that offer an intimate view of local cultures. In fact, reports show the trend of being “connoisseurs of local culture” will boom this year. Indigenous tourism and cultural immersion experiences—especially those with culinary components—are white hot. For culturally AND culinary-minded meanderers, food tourism has evolved into a mission critical travel consideration.
Exemplifying this is data from Venngage underscoring the importance of food in travel, revealing that over a third of tourism spending is devoted to food. In fact, nearly three fourths of millennials—69.4 percent—are “food & cuisine driven travelers,” according to a Destination Analysts, Inc. study, which also revealed baby boomers are like-minded at 62.7 percent.
This is an excerpt from an article first published by Food & Beverage Magazine. Read the original article here: Culinary Cultural Immersion a Foodie-Forward Travel Trend.