News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 10th article in the series.
REI recently embarked on one of the most ambitious efforts of its eight-decade campaign to improve access to the outdoors, with five “Rewilding Projects” that stretch from coast to coast.
From Seattle, San Francisco and Los Angeles to Chicago and New York, the outdoor equipment supplier is teaming with nonprofit groups on a multiyear program that will improve and extend trail networks and reshape how people in those cities connect with the outdoors.
This is an excerpt from an article first published by Sustainable Brands. Read the original article here: REI proves values-first approach leads to longevity.